Graphic Design

three pines collective partnered with Kefi Fast Fresh Mediterranean to completely reimagine their menu experience—spanning digital screens, printed handouts, and in-store posters. The goal: create a cohesive, vibrant visual identity that matched the bold, fresh flavors Kefi is known for, while improving clarity and usability across every customer touchpoint.

At the heart of the project was a full-scale redesign of Kefi’s menus, including the large-format digital TV screens used for in-store ordering. We focused on elevating readability, simplifying navigation, and introducing a visual system that could scale easily as the menu evolved. The updated design brings warmth, color, and a modern Mediterranean aesthetic to the space—transforming a functional element into a piece of brand storytelling.

To support the new design system, we also conducted a full product photography shoot. Each menu item was styled and shot in-house to highlight freshness, texture, and visual appeal. These images became the visual backbone of the new menus, helping customers connect more quickly with the offerings and encouraging confidence in every order.

In addition to the digital screens, we designed cohesive printed materials and promotional posters that extend the new look and feel throughout the restaurant. From ingredient highlights to special offers, each piece was tailored to reflect Kefi’s upbeat, fast-casual energy while keeping the user experience front and center.

The result is a refreshed, unified customer journey—from screen to table—anchored by a design language that’s as flavorful and inviting as the food itself.