Cinematic Brand Film

three pines collective created a cinematic brand film for Americana—a story-driven portrait marking the burger shop’s journey from its iconic food truck at The Podski to its brand-new home in the heart of Downtown Bend. More than a launch video, this film celebrates a community-built business, told through the voices of the people who brought it to life.

Shot on location at both the original food truck and the newly opened brick-and-mortar space on Bond Street, the film captures the warmth, grit, and joy that define Americana’s identity. Founders Jo and Olivia guide the narrative with heartfelt interviews, reflecting on the brand’s origins, the care behind every smash burger, and the dream of creating a space where everyone feels at home.

Layered with mouthwatering visuals—sizzling grills, crisp onions, and close-ups of the award-winning OG Americana Burger—the film is as flavorful as the food itself. The scenes move from the lively energy of The Podski to the cozy charm of the new location, offering a full-sensory glimpse into what makes Americana a local favorite.

We designed the film to be welcoming, genuine, and full of momentum—just like the brand it represents. In addition to the full-length piece, we delivered social-friendly cuts optimized for reach, each one capturing a bite-sized moment of Americana’s story while inviting viewers to visit the new space.

It’s more than a promo—it’s a love letter to burgers, to Bend, and to the community that made it all possible.